Hong, H., Kim, H.-​S., & Lennon, S. (2019). The ​effects of perceived quality and usefulness of consumer reviews on review reading and purchase intention.ÌýJournal of Consumer Satisfaction and Dissatisfaction,Ìý31, 71-89.
Yoh, E. & Kim, H.-S. (2018). Sustainability education in textile and apparel programs in higher education: A web-based content analysis.ÌýThe Research Journal of the Costume Culture, 26(2), 203-216.Ìý
Hong, H. & Kim, H.-S. (2016). The impact of review characteristics on female consumer perceptions of review usefulness and patronage intent of the on​line store hosting the reviews.ÌýÌýJournal of the Korean Society of Clothing and Textiles, 40(6), 994-1009.
Kim, H. –S., Shin, E., Cheng, A., Lennon, S., & Liu, W. –S. (2015). Influence of design, workmanship, and familiarity on consumer perceptions of country-of-origin apparel brands: a study of U.S., China, and Japan.ÌýJournal of Global Fashion Marketing, 6(4), 265-277.
Kim, H. -S. & Hall, M. L. (2015). Green brand strategies in the fashion industry: leveraging connections of the consumer, brand, and environmental sustainability. In T. -M. Choi (Ed.),ÌýSpringer Handbook of Sustainable Fashion Supply Chain Management: From Sourcing to Retail​ingÌý(pp. 31-45). Springer International Publishing, Switzerland.
Kim, H. -S. & Ma, M. (2014). Influence of parent brand attitude and self-brand congruity on consumer response to green brand extensions.ÌýJournal of G​lobal Fashion Marketing, 5(2), 165-181.
Kim, H. -S. & Hall, M. L. (2014). Fashion brand personality and advertisement response: Incorporating a symbolic interaction perspective. In T. -M. Choi (Ed.),ÌýSpringer Handbook of Fashion Branding and Consumer Behaviors: Scientific ModelsÌý(pp. 29-45). Springer International Publishing, Switzerland.
Kim, H. –S. & Hong, ​​H. (2011). The hedonic shopping motivations of female fashion leaders.ÌýClothing and Textiles Research Journal. 29(4), 314-330. Listed as top 50 most read article on February 2015 (ranked 28).
Kim, H.-S. Jin, B., & Park, J. Y. (2011). Motivation​s of market mavens participating in online communities.ÌýInternational Journal of Electronic Marketing and Retailing, 4(1), 62-79.
Jin, B., Park, J. Y., & Kim, H.-S. (2010). What makes online community members commit? A social exchange perspective.ÌýBehavior and Information Technology, 29(6), 587-599.
Kim, H. –S. & Yoh, E. (2009, J​une). Fashion leadership, market mavenism, and store evaluative criteria.ÌýJournal of the Korean Society of Clothing and Textiles, 33(6), 904-915.
Kim, H. –S., LaFleur, R., & Schaeffer, K. (2008). Enhancing realism in learning through a multi-course collaborative project and technology.ÌýJ​ournal of Family and Consumer Sciences, 100(3), 34-41.Ìý
Kim, H. –S., Park, J. –Y., & Jin, B. (2008). Dimensions of online community attributes: examination of online communities hosted by companies.ÌýInt​ernational Journal of Retail & Distribution Management, 36(10), 812-830.
Guthrie, M. F., Kim, H. –S., & Jung, J. (2008). The effects of facial image and cosmetic usage on perceptions of brand personality.ÌýJournal of Fashion Marketing and Management,Ìý12(2), 164-181.Ìý
Guthrie, M. & Kim, H. –S. (2007). The relationship between consumer involvement and brand perceptions of female cosmetic consumers.ÌýJournal of Brand Manageme​nt, 17, 114-133.
Kim, H. –S. (2006, Spring/Summer). Using hedonic and utilitarian shopping motivations to profile inner city consumers.ÌýJournal of International Shopping Center Research, 13(1), 57-79.
Kim, H. –S. & Jin, B. (2006) Exploratory study of virtual communities of apparel retailers.ÌýJournal of Fashion Marketing and Management, 9(5), 41-55.
Kim, H. -S. (2005). Cons​umer profiles of apparel product involvement and values.ÌýJournal of Fashion Marketing and Management, 9(2),207-220.ÌýNominated for Best Research Paper Award
Kim, H. –S., & Shim, S. (2003). Gender-based approach to the understanding of leadership roles among retail managers.ÌýHuman Res​ource Development Quarterly, 14(3), 321-342.
Kim, H. -S., Damhorst, M. L., & Lee, K. -H. (2002). Apparel involvement and advertisement processing.ÌýJournal of Fashion Marketing and Management,Ìý6(3), 277-302.
Kim, H. -S. (2000). Emotional response to apparel brand ads.ÌýJournal of Fashion Marketing and Management, 4(4), 303-313.
Kim, H. -S., Hong, B. -S., & Jo, E. Y. (2000, June). Emotional response to apparel advertisements and consumer values: A cross-cultural study.ÌýThe Journal of Asian Reg​​ional Association for Home Economics, 7(2), 79-88.ÌýReprinted in the Journal of Shopping Center Research, 7(2), 81-100.
Kim, H. -S. (2000). Brand personality and brand attitude within the apparel product category.ÌýJournal of Fashion Marketing and Management, 4(3), 243-252.
Kim, H. -S., & Damhorst, M. L. (1999). Examination of environment​al attitude and ad message credibility.ÌýJournal of Fashion Marketing and Management, 3(1), 18-30.
Kim, H. -S., & Damhorst, M. L. (1998). Environ​​mental attitude and apparel consumption.ÌýClothing and Textiles Research Journal, 16(3), 126-133.
Gaskill, L. R., Van Auken, H. E., & Kim, H. -S. (1994). Assessing the impact of operational planning on small business retail performance.ÌýJournal of​ Small Business Strategy, 5(1), 21-35.​​
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